Spritz
Spritz is a sparkling water brand that has been launched in Florida. When designing the brand identity, I was inspired by sunshine and good times! The branding symbolises fun and energy.
The colours are inspired by fruit and the happy, bright vibes of Summer. The logo design is inspired by the splash of water droplets when opening a sparkling cool drink. The logo and the illustrated fruit characters I designed, all carry water droplets which is the logo mark of Spritz. The posters represent the humour and informality of Spritz, a friendly invitation to interact with the brand.
BRAND IDENTITY / PACKAGING / ADVERTISING
The logo design is inspired by water droplets.
The typeface is loud-voiced, has a stronger weight, and is playful which symbolises the brand voice of Spritz. The subtle but meaningful addition of water droplets within the letters, gives Spritz a whole new dimension and makes the logo memorable.
